September 2007 Monthly UK Domain Sales Report
Hello, and welcome to the September 2007 edition of the UK domain name sales report!
For those of you that haven’t been here before, every month I give an overview of all the interesting bits from publicly reported UK domain name sales.
You can read all previous UK domain name sales reports, which are powered by sales data collated from Domain Sales History.
If you have sold any UK domain names or are aware of any sales that do not exist in the database, please do get in touch and let me know.
Have you read last months sales report?
If you haven't done so already, I recommend reading the August 2007 Monthly Sales Report as we compare sales data frequently throughout this report.
With that shameful self-promotion out of the way, let's move on to this months sales report!
September 2007 UK domain sales overview
Lets have a very brief overview of the UK domain market over the last month...
The following table shows a breakdown of key data comparing this months sales data against last month.
| Month | Total Sales | .uk | .co.uk | .org.uk | LLL | Total Value |
|---|---|---|---|---|---|---|
| September | 74 | 0 | 74 | 0 | 4 | £727,128 |
| August | 68 | 0 | 68 | 0 | 3 | £169,756 |
Total Sales Revenue
There were 74 reported domain sales this month, generating a total revenue of £727,128.
The total revenue of the top 10 sales this month was £628,425 (+382%)
Domain sales grouped by extension
Lets take a look at how many domains were sold per extension in September 2007.
The only domain extension sold this month was .co.uk, and there were 74 sales.
LLL domain sales
There were 4x LLL's sold this month, which is +33% on last months tally of 3.
Breaking LLL sales down by extension gives us 4x .co.uk.
ink.co.uk was the top selling LLL this
month, with a price of
£130,425
For those of you that don't know, LLL means a three letter domain. If it contains a number (or hyphen) it does not qualify as an LLL.
What was the longest domain that sold in September 2007 ?
For some reason, I like to keep an eye on what the longest domain is each month.
This month it was performance-car-insurance.co.uk with
25 characters, selling for
£225
Top 3 UK domain names sold in September 2007
Honours are shared this month, with Acorn Domains, Private Sale, Domain Focus Auction (London) making up the top 3 sales platforms for September 2007.
- In 1st place this month we have recycle.co.uk, selling for
£308,000
via Acorn Domains .
- Original: £308,000 (GBP, Sep 2007)
- Inflation Adjusted: £535,521 (CPI: 1.739)
- ink.co.uk comes in 2nd, selling for
£130,425
via Private Sale .
- Original: £130,425 (GBP, Sep 2007)
- Inflation Adjusted: £226,771 (CPI: 1.739)
- Finally, in 3rd place we have fly.co.uk, selling for
£87,500
via Domain Focus Auction (London) .
- Original: £87,500 (GBP, Sep 2007)
- Inflation Adjusted: £152,137 (CPI: 1.739)
Top 10 UK domain names sold in September 2007
| No. | Domain | Price | Platform | Extension | Length |
|---|---|---|---|---|---|
| 1 | recycle.co.uk |
£308,000
|
Acorn Domains | .co.uk | 7 |
| 2 | ink.co.uk |
£130,425
|
Private Sale | .co.uk | 3 |
| 3 | fly.co.uk |
£87,500
|
Domain Focus Auction (London) | .co.uk | 3 |
| 4 | college.co.uk |
£27,500
|
Sedo | .co.uk | 7 |
| 5 | employment.co.uk |
£17,000
|
Domain Focus Auction (London) | .co.uk | 10 |
| 6 | stationary.co.uk |
£17,000
|
Sedo | .co.uk | 10 |
| 7 | theaters.co.uk |
£16,000
|
Sedo | .co.uk | 8 |
| 8 | pda.co.uk |
£9,000
|
Domain Focus Auction (London) | .co.uk | 3 |
| 9 | publicrelations.co.uk |
£8,500
|
Domain Focus Auction (London) | .co.uk | 15 |
| 10 | dive.co.uk |
£7,500
|
Domain Focus Auction (London) | .co.uk | 4 |
Domain sales grouped by platform
Here I list the top sale from each platform to try and promote each platform as best I can - even if they don't hit the top sales figures.
Platforms are ordered alphabetically.
Acorn Domains sales in September 2007
Acorn Domains reported 1 sale this month, recycle.co.uk, which sold for £308,000.
Afternic.com sales in September 2007
Afternic.com reported 2 sales this month, with a total sales revenue of £400.
The the top selling domain this month was clubtrance.co.uk, which sold
for
£250
View all Afternic.com sales from September 2007
Domain Focus Auction (London) sales in September 2007
Domain Focus Auction (London) reported 19 sales this month, with a total sales revenue of £172,550.
The the top selling domain this month was fly.co.uk, which sold
for
£87,500
View all Domain Focus Auction (London) sales from September 2007
Private Sale sales in September 2007
There was 1 Private Sale reported this month, ink.co.uk, which sold for £130,425.
Sedo sales in September 2007
Sedo reported 51 sales this month, with a total sales revenue of £115,753.
The the top selling domain this month was college.co.uk, which sold
for
£27,500
View all Sedo sales from September 2007
Top Performing Sales Platforms for September 2007
I like to believe that “Top Performing” is a relative phrase. Some sales platforms have been around longer and have earned a loyal customer base. Other sales platforms (like Sedo) sell a broad range of domain extensions and naturally receive a larger viewership, meaning more potential buyers which can inflate the eventual sale price.
You also need to remember that Sedo charges 15% sales commission (at time of writing) for marketplace domains. The buyer is also expected to pay a 3% handling fee for any domain purchases over 500 USD / GBP / EUR when using Alipay, PayPal, and Credit Card.
(The below table is ordered alphabetically as that seems the most sensible).
| Platform | Sales | Revenue | Avg. Sale Price |
|---|---|---|---|
| Acorn Domains | 1 | £308,000 | £308,000 |
| Afternic.com | 2 | £400 | £200 |
| Domain Focus Auction (London) | 19 | £172,550 | £9,081 |
| Private Sale | 1 | £130,425 | £130,425 |
| Sedo | 51 | £115,753 | £2,269 |
Acorn Domains closed the month with 1 sale. Total revenue was £308,000, which gives us an average of £308,000 per domain.
Afternic.com reported 2 sales this month. Total revenue was £400, with an average domain price of £200.
Domain Focus Auction (London) closed the month with 19 sales. Total revenue was £172,550, which gives us an average of £9,081 per domain.
Private Sale reported 1 sale this month. Total revenue was £130,425, with an average domain price of £130,425.
Sedo closed the month with 51 sales. Total revenue was £115,753, which gives us an average of £2,269 per domain.