August 2007 Monthly UK Domain Sales Report
Hello, and welcome to the August 2007 edition of the UK domain name sales report!
For those of you that haven’t been here before, every month I give an overview of all the interesting bits from publicly reported UK domain name sales.
You can read all previous UK domain name sales reports, which are powered by sales data collated from Domain Sales History.
If you have sold any UK domain names or are aware of any sales that do not exist in the database, please do get in touch and let me know.
Have you read last months sales report?
If you haven't done so already, I recommend reading the July 2007 Monthly Sales Report as we compare sales data frequently throughout this report.
With that shameful self-promotion out of the way, let's move on to this months sales report!
August 2007 UK domain sales overview
Lets have a very brief overview of the UK domain market over the last month...
The following table shows a breakdown of key data comparing this months sales data against last month.
| Month | Total Sales | .uk | .co.uk | .org.uk | LLL | Total Value |
|---|---|---|---|---|---|---|
| August | 68 | 0 | 68 | 0 | 3 | £169,756 |
| July | 86 | 0 | 85 | 1 | 5 | £107,104 |
Total Sales Revenue
There were 68 reported domain sales this month, generating a total revenue of £169,756.
The total revenue of the top 10 sales this month was £130,415 (+87%)
Domain sales grouped by extension
Lets take a look at how many domains were sold per extension in August 2007.
The only domain extension sold this month was .co.uk, and there were 68 sales.
LLL domain sales
There were 3x LLL's sold this month, which is -40% on last months tally of 5.
Breaking LLL sales down by extension gives us 3x .co.uk.
smd.co.uk was the top selling LLL this
month, with a price of
£4,000
For those of you that don't know, LLL means a three letter domain. If it contains a number (or hyphen) it does not qualify as an LLL.
What was the longest domain that sold in August 2007 ?
For some reason, I like to keep an eye on what the longest domain is each month.
This month it was murdermysteryweekends.co.uk with
21 characters, selling for
£275
Top 3 UK domain names sold in August 2007
Sedo came in gold and bronze this month, with Private Sale coming in silver.
- In 1st place this month we have time.co.uk, selling for
£38,200
via Sedo .
- Original: £38,200 (GBP, Aug 2007)
- Inflation Adjusted: £66,500 (CPI: 1.741)
- reviews.co.uk comes in 2nd, selling for
£38,000
via Private Sale .
- Original: £38,000 (GBP, Aug 2007)
- Inflation Adjusted: £66,152 (CPI: 1.741)
- Finally, in 3rd place we have magazine.co.uk, selling for
£17,000
via Sedo .
- Original: £17,000 (GBP, Aug 2007)
- Inflation Adjusted: £29,594 (CPI: 1.741)
Top 10 UK domain names sold in August 2007
| No. | Domain | Price | Platform | Extension | Length |
|---|---|---|---|---|---|
| 1 | time.co.uk |
£38,200
|
Sedo | .co.uk | 4 |
| 2 | reviews.co.uk |
£38,000
|
Private Sale | .co.uk | 7 |
| 3 | magazine.co.uk |
£17,000
|
Sedo | .co.uk | 8 |
| 4 | meals.co.uk |
£8,602
|
Sedo | .co.uk | 5 |
| 5 | emigrate.co.uk |
£6,000
|
Sedo | .co.uk | 8 |
| 6 | globe.co.uk |
£6,000
|
Sedo | .co.uk | 5 |
| 7 | soft.co.uk |
£5,000
|
Sedo | .co.uk | 4 |
| 8 | leftfield.co.uk |
£4,113
|
Sedo | .co.uk | 9 |
| 9 | smd.co.uk |
£4,000
|
Private Sale | .co.uk | 3 |
| 10 | londonescorts.co.uk |
£3,500
|
Ebay | .co.uk | 13 |
This months top 10 was dominated by Sedo. Not content with sitting top of the table, they also sold 7 domains!
Domain sales grouped by platform
Here I list the top sale from each platform to try and promote each platform as best I can - even if they don't hit the top sales figures.
Platforms are ordered alphabetically.
Ebay sales in August 2007
Ebay reported 8 sales this month, with a total sales revenue of £4,181.
The the top selling domain this month was londonescorts.co.uk, which sold
for
£3,500
View all Ebay sales from August 2007
Private Sale sales in August 2007
There were 2 Private Sales reported this month, with a total sales revenue of £42,000.
The the top selling domain this month was reviews.co.uk, which sold
for
£38,000
View all Private Sale sales from August 2007
Sedo sales in August 2007
Sedo reported 58 sales this month, with a total sales revenue of £123,575.
The the top selling domain this month was time.co.uk, which sold
for
£38,200
View all Sedo sales from August 2007
Top Performing Sales Platforms for August 2007
I like to believe that “Top Performing” is a relative phrase. Some sales platforms have been around longer and have earned a loyal customer base. Other sales platforms (like Sedo) sell a broad range of domain extensions and naturally receive a larger viewership, meaning more potential buyers which can inflate the eventual sale price.
You also need to remember that Sedo charges 15% sales commission (at time of writing) for marketplace domains. The buyer is also expected to pay a 3% handling fee for any domain purchases over 500 USD / GBP / EUR when using Alipay, PayPal, and Credit Card.
(The below table is ordered alphabetically as that seems the most sensible).
| Platform | Sales | Revenue | Avg. Sale Price |
|---|---|---|---|
| Ebay | 8 | £4,181 | £522 |
| Private Sale | 2 | £42,000 | £21,000 |
| Sedo | 58 | £123,575 | £2,130 |
Ebay closed the month with 8 sales. Total revenue was £4,181, which gives us an average of £522 per domain.
Private Sale reported 2 sales this month. Total revenue was £42,000, with an average domain price of £21,000.
Sedo closed the month with 58 sales. Total revenue was £123,575, which gives us an average of £2,130 per domain.