March 2022 Monthly UK Domain Sales Report
Hello, and welcome to the March 2022 edition of the UK domain name sales report!
For those of you that haven’t been here before, every month I give an overview of all the interesting bits from publicly reported UK domain name sales.
You can read all previous UK domain name sales reports, which are powered by sales data collated from Domain Sales History.
If you have sold any UK domain names or are aware of any sales that do not exist in the database, please do get in touch and let me know.
Have you read last months sales report?
If you haven't done so already, I recommend reading the February 2022 Monthly Sales Report as we compare sales data frequently throughout this report.
With that shameful self-promotion out of the way, let's move on to this months sales report!
March 2022 UK domain sales overview
Lets have a very brief overview of the UK domain market over the last month...
The following table shows a breakdown of key data comparing this months sales data against last month.
| Month | Total Sales | .uk | .co.uk | .org.uk | LLL | Total Value |
|---|---|---|---|---|---|---|
| March | 161 | 26 | 116 | 19 | 25 | £74,373 |
| February | 203 | 63 | 125 | 15 | 18 | £65,368 |
Total Sales Revenue
There were 161 reported domain sales this month, generating a total revenue of £74,373.
The total revenue of the top 10 sales this month was £38,752 (+22%)
Domain sales grouped by extension
Lets take a look at how many domains were sold per extension in March 2022.
The best way of achieving that is to group the sales by extension, then sort them into descending order, which gives us:
- 116 .co.uk (-9)
- 26 .uk (-37)
- 19 .org.uk (+4)
Coming out on top this month is the .co.uk extension with 116 sales.
LLL domain sales
There were 25x LLL's sold this month, which is +39% on last months tally of 18.
Breaking LLL sales down by extension gives us 11x .uk, 13x .co.uk, 1x .org.uk.
DAO.uk was the top selling LLL this month, with a price of £9,250 sold via Dan.com.
For those of you that don't know, LLL means a three letter domain. If it contains a number (or hyphen) it does not qualify as an LLL.
What was the longest domain that sold in March 2022?
For some reason, I like to keep an eye on what the longest domain is each month.
This month it was immunisationscotland.org.uk with 20 characters, selling for £1,000 via Domainlore.
Top 3 UK domain names sold in March 2022
Honours are shared this month, with Dan.com, Private Sale, Flip making up the top 3 sales platforms for March 2022.
- In 1st place this month we have DAO.uk, selling for £9,250 via Dan.com.
- phil.co.uk comes in 2nd, selling for £5,436 via Private Sale.
- Finally, in 3rd place we have EveryoneDoesIt.co.uk, selling for £4,560 via Flip.
Top 10 UK domain names sold in March 2022
| No. | Domain | Price | Platform | Extension | Length |
|---|---|---|---|---|---|
| 1 | DAO.uk | £9,250 | Dan.com | .uk | 3 |
| 2 | phil.co.uk | £5,436 | Private Sale | .co.uk | 4 |
| 3 | EveryoneDoesIt.co.uk | £4,560 | Flip | .co.uk | 14 |
| 4 | wpp.co.uk | £4,425 | Domainlore | .co.uk | 3 |
| 5 | falsenails.co.uk | £3,166 | Sedo | .co.uk | 10 |
| 6 | smarketer.co.uk | £3,015 | Sedo | .co.uk | 9 |
| 7 | enterprise-europe.co.uk | £2,500 | Domainlore | .co.uk | 17 |
| 8 | milkshake.co.uk | £2,500 | Flip | .co.uk | 9 |
| 9 | ddaymuseum.co.uk | £2,200 | Domainlore | .co.uk | 10 |
| 10 | payload.co.uk | £1,700 | Flip | .co.uk | 7 |
Domain sales grouped by platform
Here I list the top sale from each platform to try and promote each platform as best I can - even if they don't hit the top sales figures.
Platforms are ordered alphabetically.
Dan.com sales in March 2022
Dan.com reported 1 sale this month, DAO.uk, which sold for £9,250.
The details of the sale were published by DN Journal
Domainlore sales in March 2022
Domainlore reported 90 sales this month, with a total sales revenue of £31,697.
The the top selling domain this month was wpp.co.uk, which sold for £4,425.
View all Domainlore sales from March 2022
Flip sales in March 2022
Flip reported 50 sales this month, with a total sales revenue of £15,964.
The the top selling domain this month was EveryoneDoesIt.co.uk, which sold for £4,560.
View all Flip sales from March 2022
Private Sale sales in March 2022
There was 1 Private Sale reported this month, phil.co.uk, which sold for £5,436.
phil.co.uk has sold 1 time before, most recently selling for £4,000 via Sedo back in January 2014.The details of the sale were published by DN Journal
Sedo sales in March 2022
Sedo reported 2 sales this month, with a total sales revenue of £6,181.
The the top selling domain this month was falsenails.co.uk, which sold for £3,166.
View all Sedo sales from March 2022
UKBackorder.com sales in March 2022
UKBackorder.com reported 17 sales this month, with a total sales revenue of £5,845.
The the top selling domain this month was garrison.co.uk, which sold for £824.
View all UKBackorder.com sales from March 2022
Top Performing Sales Platforms for March 2022
I like to believe that “Top Performing” is a relative phrase. Some sales platforms have been around longer and have earned a loyal customer base. Other sales platforms (like Sedo) sell a broad range of domain extensions and naturally receive a larger viewership, meaning more potential buyers which can inflate the eventual sale price.
You also need to remember that Sedo charges 15% sales commission (at time of writing) for marketplace domains. The buyer is also expected to pay a 3% handling fee for any domain purchases over 500 USD / GBP / EUR when using Alipay, PayPal, and Credit Card.
(The below table is ordered alphabetically as that seems the most sensible).
| Platform | Sales | Revenue | Avg. Sale Price |
|---|---|---|---|
| Dan.com | 1 | £9,250 | £9,250 |
| Domainlore | 90 | £31,697 | £352 |
| Flip | 50 | £15,964 | £319 |
| Private Sale | 1 | £5,436 | £5,436 |
| Sedo | 2 | £6,181 | £3,090 |
| UKBackorder.com | 17 | £5,845 | £343 |
Dan.com closed the month with 1 sale. Total revenue was £9,250, which gives us an average of £9,250 per domain.
Domainlore reported 90 sales this month. Total revenue was £31,697, with an average domain price of £352.
Flip closed the month with 50 sales. Total revenue was £15,964, which gives us an average of £319 per domain.
Private Sale reported 1 sale this month. Total revenue was £5,436, with an average domain price of £5,436.
Sedo closed the month with 2 sales. Total revenue was £6,181, which gives us an average of £3,090 per domain.
UKBackorder.com reported 17 sales this month. Total revenue was £5,845, with an average domain price of £343.