September 2021 Monthly UK Domain Sales Report
Hello, and welcome to the September 2021 edition of the UK domain name sales report!
For those of you that haven’t been here before, every month I give an overview of all the interesting bits from publicly reported UK domain name sales.
You can read all previous UK domain name sales reports, which are powered by sales data collated from Domain Sales History.
If you have sold any UK domain names or are aware of any sales that do not exist in the database, please do get in touch and let me know.
Have you read last months sales report?
If you haven't done so already, I recommend reading the August 2021 Monthly Sales Report as we compare sales data frequently throughout this report.
With that shameful self-promotion out of the way, let's move on to this months sales report!
September 2021 UK domain sales overview
Lets have a very brief overview of the UK domain market over the last month...
The following table shows a breakdown of key data comparing this months sales data against last month.
| Month | Total Sales | .uk | .co.uk | .org.uk | LLL | Total Value |
|---|---|---|---|---|---|---|
| September | 194 | 69 | 112 | 12 | 16 | £47,849 |
| August | 218 | 34 | 164 | 18 | 14 | £25,650 |
Total Sales Revenue
There were 194 reported domain sales this month, generating a total revenue of £47,849.
The total revenue of the top 10 sales this month was £31,385 (+247%)
Domain sales grouped by extension
Lets take a look at how many domains were sold per extension in September 2021.
The best way of achieving that is to group the sales by extension, then sort them into descending order, which gives us:
- 112 .co.uk (-52)
- 69 .uk (+35)
- 12 .org.uk (-6)
- 1 .me.uk (-1)
Coming out on top this month is the .co.uk extension with 112 sales.
LLL domain sales
There were 16x LLL's sold this month, which is +14% on last months tally of 14.
Breaking LLL sales down by extension gives us 8x .co.uk, 7x .uk, 1x .org.uk.
ean.co.uk was the top selling LLL this
month, with a price of
£1,350
For those of you that don't know, LLL means a three letter domain. If it contains a number (or hyphen) it does not qualify as an LLL.
What was the longest domain that sold in September 2021 ?
For some reason, I like to keep an eye on what the longest domain is each month.
This month it was cryptocurrencyexchange.co.uk with
22 characters, selling for
£55
Top 3 UK domain names sold in September 2021
Honours are shared this month, with Domainlore, BuyDomainNames.co.uk, Sedo making up the top 3 sales platforms for September 2021.
- In 1st place this month we have migraine.org.uk, selling for
£9,750
via Domainlore .
- Original: £9,750 (GBP, Sep 2021)
- Inflation Adjusted: £12,352 (CPI: 1.267)
- SweetDreams.co.uk comes in 2nd, selling for
£6,000
via BuyDomainNames.co.uk .
- Original: £6,000 (GBP, Sep 2021)
- Inflation Adjusted: £7,601 (CPI: 1.267)
- Finally, in 3rd place we have orca.co.uk, selling for
£4,950
via Sedo .
- Original: £4,950 (GBP, Sep 2021)
- Inflation Adjusted: £6,271 (CPI: 1.267)
Top 10 UK domain names sold in September 2021
| No. | Domain | Price | Platform | Extension | Length |
|---|---|---|---|---|---|
| 1 | migraine.org.uk |
£9,750
|
Domainlore | .org.uk | 8 |
| 2 | SweetDreams.co.uk |
£6,000
|
BuyDomainNames.co.uk | .co.uk | 11 |
| 3 | orca.co.uk |
£4,950
|
Sedo | .co.uk | 4 |
| 4 | genius.uk |
£2,995
|
Sedo | .uk | 6 |
| 5 | paycheck.uk |
£2,550
|
Dan.com | .uk | 8 |
| 6 | ean.co.uk |
£1,350
|
Domainlore | .co.uk | 3 |
| 7 | eft.co.uk |
£1,149
|
Domainlore | .co.uk | 3 |
| 8 | eos.co.uk |
£1,060
|
Domainlore | .co.uk | 3 |
| 9 | fst.co.uk |
£806
|
Domainlore | .co.uk | 3 |
| 10 | asb.co.uk |
£775
|
Domainlore | .co.uk | 3 |
Domain sales grouped by platform
Here I list the top sale from each platform to try and promote each platform as best I can - even if they don't hit the top sales figures.
Platforms are ordered alphabetically.
BuyDomainNames.co.uk sales in September 2021
BuyDomainNames.co.uk reported 1 sale this month, SweetDreams.co.uk, which sold for £6,000.
Dan.com sales in September 2021
Dan.com reported 1 sale this month, paycheck.uk, which sold for £2,550.
paycheck.uk has sold 1 time before, most recently selling for £95 via UKBackorder.com back in March 2020.The details of the sale were published by Acorn Domains
Domainlore sales in September 2021
Domainlore reported 63 sales this month, with a total sales revenue of £23,157.
The the top selling domain this month was migraine.org.uk, which sold
for
£9,750
View all Domainlore sales from September 2021
Flip sales in September 2021
Flip reported 22 sales this month, with a total sales revenue of £1,558.
The the top selling domain this month was illumine.co.uk, which sold
for
£370
View all Flip sales from September 2021
Sedo sales in September 2021
Sedo reported 2 sales this month, with a total sales revenue of £7,945.
The the top selling domain this month was orca.co.uk, which sold
for
£4,950
View all Sedo sales from September 2021
UKBackorder.com sales in September 2021
UKBackorder.com reported 105 sales this month, with a total sales revenue of £6,639.
The the top selling domain this month was tgs.uk, which sold
for
£213
View all UKBackorder.com sales from September 2021
Top Performing Sales Platforms for September 2021
I like to believe that “Top Performing” is a relative phrase. Some sales platforms have been around longer and have earned a loyal customer base. Other sales platforms (like Sedo) sell a broad range of domain extensions and naturally receive a larger viewership, meaning more potential buyers which can inflate the eventual sale price.
You also need to remember that Sedo charges 15% sales commission (at time of writing) for marketplace domains. The buyer is also expected to pay a 3% handling fee for any domain purchases over 500 USD / GBP / EUR when using Alipay, PayPal, and Credit Card.
(The below table is ordered alphabetically as that seems the most sensible).
| Platform | Sales | Revenue | Avg. Sale Price |
|---|---|---|---|
| BuyDomainNames.co.uk | 1 | £6,000 | £6,000 |
| Dan.com | 1 | £2,550 | £2,550 |
| Domainlore | 63 | £23,157 | £367 |
| Flip | 22 | £1,558 | £70 |
| Sedo | 2 | £7,945 | £3,972 |
| UKBackorder.com | 105 | £6,639 | £63 |
BuyDomainNames.co.uk closed the month with 1 sale. Total revenue was £6,000, which gives us an average of £6,000 per domain.
Dan.com reported 1 sale this month. Total revenue was £2,550, with an average domain price of £2,550.
Domainlore closed the month with 63 sales. Total revenue was £23,157, which gives us an average of £367 per domain.
Flip reported 22 sales this month. Total revenue was £1,558, with an average domain price of £70.
Sedo closed the month with 2 sales. Total revenue was £7,945, which gives us an average of £3,972 per domain.
UKBackorder.com reported 105 sales this month. Total revenue was £6,639, with an average domain price of £63.