February 2021 Monthly UK Domain Sales Report
Hello, and welcome to the February 2021 edition of the UK domain name sales report!
For those of you that haven’t been here before, every month I give an overview of all the interesting bits from publicly reported UK domain name sales.
You can read all previous UK domain name sales reports, which are powered by sales data collated from Domain Sales History.
If you have sold any UK domain names or are aware of any sales that do not exist in the database, please do get in touch and let me know.
Have you read last months sales report?
If you haven't done so already, I recommend reading the January 2021 Monthly Sales Report as we compare sales data frequently throughout this report.
With that shameful self-promotion out of the way, let's move on to this months sales report!
February 2021 UK domain sales overview
Lets have a very brief overview of the UK domain market over the last month...
The following table shows a breakdown of key data comparing this months sales data against last month.
| Month | Total Sales | .uk | .co.uk | .org.uk | LLL | Total Value |
|---|---|---|---|---|---|---|
| February | 255 | 74 | 169 | 12 | 15 | £76,869 |
| January | 367 | 177 | 171 | 18 | 24 | £45,077 |
Total Sales Revenue
There were 255 reported domain sales this month, generating a total revenue of £76,869.
The total revenue of the top 10 sales this month was £56,248 (+262%)
Domain sales grouped by extension
Lets take a look at how many domains were sold per extension in February 2021.
The best way of achieving that is to group the sales by extension, then sort them into descending order, which gives us:
- 169 .co.uk (-2)
- 74 .uk (-103)
- 12 .org.uk (-6)
Coming out on top this month is the .co.uk extension with 169 sales.
LLL domain sales
There were 15x LLL's sold this month, which is -38% on last months tally of 24.
Breaking LLL sales down by extension gives us 2x .co.uk, 12x .uk, 1x .org.uk.
mdl.co.uk was the top selling LLL this
month, with a price of
£990
For those of you that don't know, LLL means a three letter domain. If it contains a number (or hyphen) it does not qualify as an LLL.
What was the longest domain that sold in February 2021 ?
For some reason, I like to keep an eye on what the longest domain is each month.
This month it was MortgageAffordabilityCalculator.co.uk with
31 characters, selling for
£50
Top 3 UK domain names sold in February 2021
Nidoma came in gold this month, and Sedo took both silver and bronze.
- In 1st place this month we have Rely.co.uk, selling for
£25,000
via Nidoma .
- Original: £25,000 (GBP, Feb 2021)
- Inflation Adjusted: £32,631 (CPI: 1.305)
- toyshop.co.uk comes in 2nd, selling for
£12,000
via Sedo .
- Original: £12,000 (GBP, Feb 2021)
- Inflation Adjusted: £15,663 (CPI: 1.305)
- Finally, in 3rd place we have panettone.co.uk, selling for
£4,382
via Sedo .
- Original: €5,000 (EUR, Feb 2021)
- Converted: £4,382 (rate: 0.8765)
- Inflation Adjusted: £5,719 (CPI: 1.305)
Top 10 UK domain names sold in February 2021
| No. | Domain | Price | Platform | Extension | Length |
|---|---|---|---|---|---|
| 1 | Rely.co.uk |
£25,000
|
Nidoma | .co.uk | 4 |
| 2 | toyshop.co.uk |
£12,000
|
Sedo | .co.uk | 7 |
| 3 | panettone.co.uk |
£4,382
|
Sedo | .co.uk | 9 |
| 4 | mantality.co.uk |
£2,750
|
Sedo | .co.uk | 9 |
| 5 | dailynews.co.uk |
£2,500
|
Sedo | .co.uk | 9 |
| 6 | thevault.co.uk |
£2,400
|
Sedo | .co.uk | 8 |
| 7 | creo.uk |
£2,000
|
Private Sale | .uk | 4 |
| 8 | relaunch.co.uk |
£2,000
|
Domainlore | .co.uk | 8 |
| 9 | Slot.uk |
£1,716
|
Domainlore | .uk | 4 |
| 10 | cyberinsurance.uk |
£1,500
|
Sedo | .uk | 14 |
Domain sales grouped by platform
Here I list the top sale from each platform to try and promote each platform as best I can - even if they don't hit the top sales figures.
Platforms are ordered alphabetically.
Domainlore sales in February 2021
Domainlore reported 131 sales this month, with a total sales revenue of £15,126.
The the top selling domain this month was relaunch.co.uk, which sold
for
£2,000
View all Domainlore sales from February 2021
Flip sales in February 2021
Flip reported 39 sales this month, with a total sales revenue of £4,543.
The the top selling domain this month was mdl.co.uk, which sold
for
£990
View all Flip sales from February 2021
Nidoma sales in February 2021
Nidoma reported 1 sale this month, Rely.co.uk, which sold for £25,000.
The details of the sale were published by DN Journal
Private Sale sales in February 2021
There was 1 Private Sale reported this month, creo.uk, which sold for £2,000.
Sedo sales in February 2021
Sedo reported 6 sales this month, with a total sales revenue of £25,532.
The the top selling domain this month was toyshop.co.uk, which sold
for
£12,000
View all Sedo sales from February 2021
UKBackorder.com sales in February 2021
UKBackorder.com reported 77 sales this month, with a total sales revenue of £4,668.
The the top selling domain this month was mdv.co.uk, which sold
for
£227
View all UKBackorder.com sales from February 2021
Top Performing Sales Platforms for February 2021
I like to believe that “Top Performing” is a relative phrase. Some sales platforms have been around longer and have earned a loyal customer base. Other sales platforms (like Sedo) sell a broad range of domain extensions and naturally receive a larger viewership, meaning more potential buyers which can inflate the eventual sale price.
You also need to remember that Sedo charges 15% sales commission (at time of writing) for marketplace domains. The buyer is also expected to pay a 3% handling fee for any domain purchases over 500 USD / GBP / EUR when using Alipay, PayPal, and Credit Card.
(The below table is ordered alphabetically as that seems the most sensible).
| Platform | Sales | Revenue | Avg. Sale Price |
|---|---|---|---|
| Domainlore | 131 | £15,126 | £115 |
| Flip | 39 | £4,543 | £116 |
| Nidoma | 1 | £25,000 | £25,000 |
| Private Sale | 1 | £2,000 | £2,000 |
| Sedo | 6 | £25,532 | £4,255 |
| UKBackorder.com | 77 | £4,668 | £60 |
Domainlore closed the month with 131 sales. Total revenue was £15,126, which gives us an average of £115 per domain.
Flip reported 39 sales this month. Total revenue was £4,543, with an average domain price of £116.
Nidoma closed the month with 1 sale. Total revenue was £25,000, which gives us an average of £25,000 per domain.
Private Sale reported 1 sale this month. Total revenue was £2,000, with an average domain price of £2,000.
Sedo closed the month with 6 sales. Total revenue was £25,532, which gives us an average of £4,255 per domain.
UKBackorder.com reported 77 sales this month. Total revenue was £4,668, with an average domain price of £60.