August 2020 Monthly UK Domain Sales Report
Hello, and welcome to the August 2020 edition of the UK domain name sales report!
For those of you that haven’t been here before, every month I give an overview of all the interesting bits from publicly reported UK domain name sales.
You can read all previous UK domain name sales reports, which are powered by sales data collated from Domain Sales History.
If you have sold any UK domain names or are aware of any sales that do not exist in the database, please do get in touch and let me know.
Have you read last months sales report?
If you haven't done so already, I recommend reading the July 2020 Monthly Sales Report as we compare sales data frequently throughout this report.
With that shameful self-promotion out of the way, let's move on to this months sales report!
August 2020 UK domain sales overview
Lets have a very brief overview of the UK domain market over the last month...
The following table shows a breakdown of key data comparing this months sales data against last month.
| Month | Total Sales | .uk | .co.uk | .org.uk | LLL | Total Value |
|---|---|---|---|---|---|---|
| August | 343 | 50 | 266 | 27 | 17 | £160,140 |
| July | 444 | 92 | 313 | 39 | 29 | £277,361 |
Total Sales Revenue
There were 343 reported domain sales this month, generating a total revenue of £160,140.
The total revenue of the top 10 sales this month was £122,454 (-44%)
Domain sales grouped by extension
Lets take a look at how many domains were sold per extension in August 2020.
The best way of achieving that is to group the sales by extension, then sort them into descending order, which gives us:
- 266 .co.uk (-47)
- 50 .uk (-42)
- 27 .org.uk (-12)
Coming out on top this month is the .co.uk extension with 266 sales.
LLL domain sales
There were 17x LLL's sold this month, which is -41% on last months tally of 29.
Breaking LLL sales down by extension gives us 10x .co.uk, 5x .uk, 2x .org.uk.
bra.co.uk was the top selling LLL this
month, with a price of
£10,501
For those of you that don't know, LLL means a three letter domain. If it contains a number (or hyphen) it does not qualify as an LLL.
What was the longest domain that sold in August 2020 ?
For some reason, I like to keep an eye on what the longest domain is each month.
This month it was greatfoodanddrinkfestivals.co.uk with
26 characters, selling for
£50
Top 3 UK domain names sold in August 2020
Honours are shared this month, with Private Sale, Domainlore, Sedo making up the top 3 sales platforms for August 2020.
- In 1st place this month we have lt.co.uk, selling for
£83,000
via Private Sale .
- Original: £83,000 (GBP, Aug 2020)
- Inflation Adjusted: £108,832 (CPI: 1.311)
- bra.co.uk comes in 2nd, selling for
£10,501
via Domainlore .
- Original: £10,501 (GBP, Aug 2020)
- Inflation Adjusted: £13,769 (CPI: 1.311)
- Finally, in 3rd place we have Millions.co.uk, selling for
£10,000
via Sedo .
- Original: £10,000 (GBP, Aug 2020)
- Inflation Adjusted: £13,112 (CPI: 1.311)
Top 10 UK domain names sold in August 2020
| No. | Domain | Price | Platform | Extension | Length |
|---|---|---|---|---|---|
| 1 | lt.co.uk |
£83,000
|
Private Sale | .co.uk | 2 |
| 2 | bra.co.uk |
£10,501
|
Domainlore | .co.uk | 3 |
| 3 | Millions.co.uk |
£10,000
|
Sedo | .co.uk | 8 |
| 4 | leggings.co.uk |
£5,000
|
Domainlore | .co.uk | 8 |
| 5 | rucksack.co.uk |
£3,311
|
Domainlore | .co.uk | 8 |
| 6 | boxers.co.uk |
£2,900
|
Domainlore | .co.uk | 6 |
| 7 | group.co.uk |
£2,051
|
Domainlore | .co.uk | 5 |
| 8 | fetish.co.uk |
£1,990
|
Domainlore | .co.uk | 6 |
| 9 | knickers.co.uk |
£1,901
|
Domainlore | .co.uk | 8 |
| 10 | purses.co.uk |
£1,800
|
Domainlore | .co.uk | 6 |
Although Private Sale sits at the top of the tree, the top 10 is dominated by Domainlore with 8 domains sold.
Domain sales grouped by platform
Here I list the top sale from each platform to try and promote each platform as best I can - even if they don't hit the top sales figures.
Platforms are ordered alphabetically.
Dan.com sales in August 2020
Dan.com reported 1 sale this month, Lymm.uk, which sold for £249.
The details of the sale were published by Acorn Domains
Domainlore sales in August 2020
Domainlore reported 199 sales this month, with a total sales revenue of £55,211.
The the top selling domain this month was bra.co.uk, which sold
for
£10,501
View all Domainlore sales from August 2020
Dropped.uk sales in August 2020
Dropped.uk reported 1 sale this month, Panoramic.co.uk, which sold for £709.
The details of the sale were published by Acorn Domains
Flip sales in August 2020
Flip reported 20 sales this month, with a total sales revenue of £1,167.
The the top selling domain this month was Floorplans.co.uk, which sold
for
£350
View all Flip sales from August 2020
Private Sale sales in August 2020
There were 2 Private Sales reported this month, with a total sales revenue of £84,200.
The the top selling domain this month was lt.co.uk, which sold
for
£83,000
View all Private Sale sales from August 2020
Sedo sales in August 2020
Sedo reported 1 sale this month, Millions.co.uk, which sold for £10,000.
The details of the sale were published by DN Journal
UKBackorder.com sales in August 2020
UKBackorder.com reported 119 sales this month, with a total sales revenue of £8,604.
The the top selling domain this month was inentertainment.co.uk, which sold
for
£457
View all UKBackorder.com sales from August 2020
Top Performing Sales Platforms for August 2020
I like to believe that “Top Performing” is a relative phrase. Some sales platforms have been around longer and have earned a loyal customer base. Other sales platforms (like Sedo) sell a broad range of domain extensions and naturally receive a larger viewership, meaning more potential buyers which can inflate the eventual sale price.
You also need to remember that Sedo charges 15% sales commission (at time of writing) for marketplace domains. The buyer is also expected to pay a 3% handling fee for any domain purchases over 500 USD / GBP / EUR when using Alipay, PayPal, and Credit Card.
(The below table is ordered alphabetically as that seems the most sensible).
| Platform | Sales | Revenue | Avg. Sale Price |
|---|---|---|---|
| Dan.com | 1 | £249 | £249 |
| Domainlore | 199 | £55,211 | £277 |
| Dropped.uk | 1 | £709 | £709 |
| Flip | 20 | £1,167 | £58 |
| Private Sale | 2 | £84,200 | £42,100 |
| Sedo | 1 | £10,000 | £10,000 |
| UKBackorder.com | 119 | £8,604 | £72 |
Dan.com closed the month with 1 sale. Total revenue was £249, which gives us an average of £249 per domain.
Domainlore reported 199 sales this month. Total revenue was £55,211, with an average domain price of £277.
Dropped.uk closed the month with 1 sale. Total revenue was £709, which gives us an average of £709 per domain.
Flip reported 20 sales this month. Total revenue was £1,167, with an average domain price of £58.
Private Sale closed the month with 2 sales. Total revenue was £84,200, which gives us an average of £42,100 per domain.
Sedo reported 1 sale this month. Total revenue was £10,000, with an average domain price of £10,000.
UKBackorder.com closed the month with 119 sales. Total revenue was £8,604, which gives us an average of £72 per domain.