Monthly Sales Report

February, 2018

February 2018 Monthly UK Domain Sales Report

Hello, and welcome to the February 2018 edition of the UK domain name sales report!

For those of you that haven’t been here before, every month I give an overview of all the interesting bits from publicly reported UK domain name sales.

You can read all previous UK domain name sales reports, which are powered by sales data collated from Domain Sales History.

If you have sold any UK domain names or are aware of any sales that do not exist in the database, please do get in touch and let me know.

Have you read last months sales report?

If you haven't done so already, I recommend reading the January 2018 Monthly Sales Report as we compare sales data frequently throughout this report.

With that shameful self-promotion out of the way, let's move on to this months sales report!

February 2018 UK domain sales overview

Lets have a very brief overview of the UK domain market over the last month...

The following table shows a breakdown of key data comparing this months sales data against last month.

Month Total Sales .uk .co.uk .org.uk LLL Total Value
February 85 9 76 0 19 £56,444
January 86 6 79 1 18 £51,923

Total Sales Revenue

There were 85 reported domain sales this month, generating a total revenue of £56,444.

The total revenue of the top 10 sales this month was £37,245 (-2%)

Domain sales grouped by extension

Lets take a look at how many domains were sold per extension in February 2018.

The best way of achieving that is to group the sales by extension, then sort them into descending order, which gives us:

  • 76 .co.uk (-3)
  • 9 .uk (+3)

Coming out on top this month is the .co.uk extension with 76 sales.

LLL domain sales

There were 19x LLL's sold this month, which is +6% on last months tally of 18.

Breaking LLL sales down by extension gives us 18x .co.uk, 1x .uk.

esf.co.uk was the top selling LLL this month, with a price of £2,160 sold via Sedo.

For those of you that don't know, LLL means a three letter domain. If it contains a number (or hyphen) it does not qualify as an LLL.

What was the longest domain that sold in February 2018 ?

For some reason, I like to keep an eye on what the longest domain is each month.

This month it was nodepositbonuscasino.co.uk with 20 characters, selling for £110 via Domainlore.

nodepositbonuscasino.co.uk has sold 1 time before, most recently selling for £100 via Domainlore back in December 2016.

Top 3 UK domain names sold in February 2018

Rather impressively, Sedo sold all of the domains found in the top 3 sales this month, generating total sales revenue of £22,570.

  1. In 1st place this month we have employment.co.uk, selling for £10,184 .
  2. publicrelations.co.uk comes in 2nd, selling for £7,257 .
  3. Finally, in 3rd place we have pigs.co.uk, selling for £5,129 .

Top 10 UK domain names sold in February 2018

No. Domain Price Platform Extension Length
1 employment.co.uk £10,184 Sedo .co.uk 10
2 publicrelations.co.uk £7,257 Sedo .co.uk 15
3 pigs.co.uk £5,129 Sedo .co.uk 4
4 tint.co.uk £2,949 Sedo .co.uk 4
5 tasks.co.uk £2,177 Sedo .co.uk 5
6 esf.co.uk £2,160 Sedo .co.uk 3
7 painters.co.uk £1,888 Sedo .co.uk 8
8 picks.co.uk £1,853 Sedo .co.uk 5
9 freak.co.uk £1,832 Sedo .co.uk 5
10 efficiency.co.uk £1,816 Sedo .co.uk 10

This months top 10 was dominated by Sedo. Not content with sitting top of the table, they also sold 10 domains!

Domain sales grouped by platform

Here I list the top sale from each platform to try and promote each platform as best I can - even if they don't hit the top sales figures.

Platforms are ordered alphabetically.

Acorn Domains sales in February 2018

Acorn Domains reported 1 sale this month, DoctorReviews.co.uk, which sold for £10.


Afternic.com sales in February 2018

Afternic.com reported 1 sale this month, TravelYou.co.uk, which sold for £1,694.

The details of the sale were published by Acorn Domains


Domainlore sales in February 2018

Domainlore reported 69 sales this month, with a total sales revenue of £15,305.

The the top selling domain this month was 10.uk, which sold for £1,600 .

View all Domainlore sales from February 2018


Flippa sales in February 2018

Flippa reported 1 sale this month, pornotv.co.uk, which sold for £65.


Sedo sales in February 2018

Sedo reported 13 sales this month, with a total sales revenue of £39,370.

The the top selling domain this month was employment.co.uk, which sold for £10,184 .

employment.co.uk has sold 1 time before, most recently selling for £17,000 via Domain Focus Auction (London) back in September 2007.

View all Sedo sales from February 2018


Top Performing Sales Platforms for February 2018

I like to believe that “Top Performing” is a relative phrase. Some sales platforms have been around longer and have earned a loyal customer base. Other sales platforms (like Sedo) sell a broad range of domain extensions and naturally receive a larger viewership, meaning more potential buyers which can inflate the eventual sale price.

You also need to remember that Sedo charges 15% sales commission (at time of writing) for marketplace domains. The buyer is also expected to pay a 3% handling fee for any domain purchases over 500 USD / GBP / EUR when using Alipay, PayPal, and Credit Card.

(The below table is ordered alphabetically as that seems the most sensible).

Platform Sales Revenue Avg. Sale Price
Acorn Domains 1 £10 £10
Afternic.com 1 £1,694 £1,694
Domainlore 69 £15,305 £221
Flippa 1 £65 £65
Sedo 13 £39,370 £3,028

Acorn Domains closed the month with 1 sale. Total revenue was £10, which gives us an average of £10 per domain.

Afternic.com reported 1 sale this month. Total revenue was £1,694, with an average domain price of £1,694.

Domainlore closed the month with 69 sales. Total revenue was £15,305, which gives us an average of £221 per domain.

Flippa reported 1 sale this month. Total revenue was £65, with an average domain price of £65.

Sedo closed the month with 13 sales. Total revenue was £39,370, which gives us an average of £3,028 per domain.

Final Thoughts

View all domain sales from February 2018.

Domain Sales History

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