September 2017 Monthly UK Domain Sales Report
Hello, and welcome to the September 2017 edition of the UK domain name sales report!
For those of you that haven’t been here before, every month I give an overview of all the interesting bits from publicly reported UK domain name sales.
You can read all previous UK domain name sales reports, which are powered by sales data collated from Domain Sales History.
If you have sold any UK domain names or are aware of any sales that do not exist in the database, please do get in touch and let me know.
Have you read last months sales report?
If you haven't done so already, I recommend reading the August 2017 Monthly Sales Report as we compare sales data frequently throughout this report.
With that shameful self-promotion out of the way, let's move on to this months sales report!
September 2017 UK domain sales overview
Lets have a very brief overview of the UK domain market over the last month...
The following table shows a breakdown of key data comparing this months sales data against last month.
| Month | Total Sales | .uk | .co.uk | .org.uk | LLL | Total Value |
|---|---|---|---|---|---|---|
| September | 117 | 9 | 107 | 1 | 11 | £146,558 |
| August | 60 | 7 | 51 | 2 | 9 | £37,713 |
Total Sales Revenue
There were 117 reported domain sales this month, generating a total revenue of £146,558.
The total revenue of the top 10 sales this month was £93,292 (+182%)
Domain sales grouped by extension
Lets take a look at how many domains were sold per extension in September 2017.
The best way of achieving that is to group the sales by extension, then sort them into descending order, which gives us:
- 107 .co.uk (+56)
- 9 .uk (+2)
- 1 .org.uk (-1)
Coming out on top this month is the .co.uk extension with 107 sales.
LLL domain sales
There were 11x LLL's sold this month, which is +22% on last months tally of 9.
Breaking LLL sales down by extension gives us 7x .co.uk, 4x .uk.
jse.co.uk was the top selling LLL this
month, with a price of
£650
For those of you that don't know, LLL means a three letter domain. If it contains a number (or hyphen) it does not qualify as an LLL.
What was the longest domain that sold in September 2017 ?
For some reason, I like to keep an eye on what the longest domain is each month.
This month it was photographyinstitute.co.uk with
20 characters, selling for
£1,513
Top 3 UK domain names sold in September 2017
BuyDomainNames.co.uk came in gold this month, and Uniregistry.com took both silver and bronze.
- In 1st place this month we have Massage.co.uk, selling for
£27,000
via BuyDomainNames.co.uk .
- Original: £27,000 (GBP, Sep 2017)
- Inflation Adjusted: £36,934 (CPI: 1.368)
- Native.co.uk comes in 2nd, selling for
£18,162
via Uniregistry.com .
- Original: $24,000 (USD, Sep 2017)
- Converted: £18,162 (rate: 0.75678)
- Inflation Adjusted: £24,844 (CPI: 1.368)
- Finally, in 3rd place we have Kaizin.co.uk, selling for
£10,594
via Uniregistry.com .
- Original: $14,000 (USD, Sep 2017)
- Converted: £10,594 (rate: 0.75678)
- Inflation Adjusted: £14,492 (CPI: 1.368)
Top 10 UK domain names sold in September 2017
| No. | Domain | Price | Platform | Extension | Length |
|---|---|---|---|---|---|
| 1 | Massage.co.uk |
£27,000
|
BuyDomainNames.co.uk | .co.uk | 7 |
| 2 | Native.co.uk |
£18,162
|
Uniregistry.com | .co.uk | 6 |
| 3 | Kaizin.co.uk |
£10,594
|
Uniregistry.com | .co.uk | 6 |
| 4 | MyFonts.co.uk |
£7,567
|
Uniregistry.com | .co.uk | 7 |
| 5 | Eyelashes.co.uk |
£7,567
|
Uniregistry.com | .co.uk | 9 |
| 6 | circa.co.uk |
£6,000
|
Sedo | .co.uk | 5 |
| 7 | rfrb.co.uk |
£5,000
|
Sedo | .co.uk | 4 |
| 8 | wefix.co.uk |
£4,592
|
Sedo | .co.uk | 5 |
| 9 | GloriousGangsta.co.uk |
£3,783
|
Uniregistry.com | .co.uk | 15 |
| 10 | exclusiveholidays.co.uk |
£3,027
|
Sedo | .co.uk | 17 |
Domain sales grouped by platform
Here I list the top sale from each platform to try and promote each platform as best I can - even if they don't hit the top sales figures.
Platforms are ordered alphabetically.
BuyDomainNames.co.uk sales in September 2017
BuyDomainNames.co.uk reported 1 sale this month, Massage.co.uk, which sold for £27,000.
The details of the sale were published by DN Journal
Domainlore sales in September 2017
Domainlore reported 89 sales this month, with a total sales revenue of £18,433.
The the top selling domain this month was AirportTaxi.co.uk, which sold
for
£1,530
View all Domainlore sales from September 2017
Sedo sales in September 2017
Sedo reported 22 sales this month, with a total sales revenue of £53,452.
The the top selling domain this month was circa.co.uk, which sold
for
£6,000
View all Sedo sales from September 2017
Uniregistry.com sales in September 2017
Uniregistry.com reported 5 sales this month, with a total sales revenue of £47,673.
The the top selling domain this month was Native.co.uk, which sold
for
£18,162
View all Uniregistry.com sales from September 2017
Top Performing Sales Platforms for September 2017
I like to believe that “Top Performing” is a relative phrase. Some sales platforms have been around longer and have earned a loyal customer base. Other sales platforms (like Sedo) sell a broad range of domain extensions and naturally receive a larger viewership, meaning more potential buyers which can inflate the eventual sale price.
You also need to remember that Sedo charges 15% sales commission (at time of writing) for marketplace domains. The buyer is also expected to pay a 3% handling fee for any domain purchases over 500 USD / GBP / EUR when using Alipay, PayPal, and Credit Card.
(The below table is ordered alphabetically as that seems the most sensible).
| Platform | Sales | Revenue | Avg. Sale Price |
|---|---|---|---|
| BuyDomainNames.co.uk | 1 | £27,000 | £27,000 |
| Domainlore | 89 | £18,433 | £207 |
| Sedo | 22 | £53,452 | £2,429 |
| Uniregistry.com | 5 | £47,673 | £9,534 |
BuyDomainNames.co.uk closed the month with 1 sale. Total revenue was £27,000, which gives us an average of £27,000 per domain.
Domainlore reported 89 sales this month. Total revenue was £18,433, with an average domain price of £207.
Sedo closed the month with 22 sales. Total revenue was £53,452, which gives us an average of £2,429 per domain.
Uniregistry.com reported 5 sales this month. Total revenue was £47,673, with an average domain price of £9,534.