February 2017 Monthly UK Domain Sales Report
Hello, and welcome to the February 2017 edition of the UK domain name sales report!
For those of you that haven’t been here before, every month I give an overview of all the interesting bits from publicly reported UK domain name sales.
You can read all previous UK domain name sales reports, which are powered by sales data collated from Domain Sales History.
If you have sold any UK domain names or are aware of any sales that do not exist in the database, please do get in touch and let me know.
Have you read last months sales report?
If you haven't done so already, I recommend reading the January 2017 Monthly Sales Report as we compare sales data frequently throughout this report.
With that shameful self-promotion out of the way, let's move on to this months sales report!
February 2017 UK domain sales overview
Lets have a very brief overview of the UK domain market over the last month...
The following table shows a breakdown of key data comparing this months sales data against last month.
| Month | Total Sales | .uk | .co.uk | .org.uk | LLL | Total Value |
|---|---|---|---|---|---|---|
| February | 90 | 13 | 77 | 0 | 12 | £45,797 |
| January | 108 | 15 | 92 | 1 | 17 | £43,141 |
Total Sales Revenue
There were 90 reported domain sales this month, generating a total revenue of £45,797.
The total revenue of the top 10 sales this month was £33,508 (+23%)
Domain sales grouped by extension
Lets take a look at how many domains were sold per extension in February 2017.
The best way of achieving that is to group the sales by extension, then sort them into descending order, which gives us:
- 77 .co.uk (-15)
- 13 .uk (-2)
Coming out on top this month is the .co.uk extension with 77 sales.
LLL domain sales
There were 12x LLL's sold this month, which is -29% on last months tally of 17.
Breaking LLL sales down by extension gives us 8x .co.uk, 4x .uk.
vpa.co.uk was the top selling LLL this
month, with a price of
£3,488
For those of you that don't know, LLL means a three letter domain. If it contains a number (or hyphen) it does not qualify as an LLL.
What was the longest domain that sold in February 2017 ?
For some reason, I like to keep an eye on what the longest domain is each month.
This month it was airportparkingdiscounts.co.uk with
23 characters, selling for
£50
Top 3 UK domain names sold in February 2017
Honours are shared this month, with Domainlore, DN Journal, Sedo making up the top 3 sales platforms for February 2017.
- In 1st place this month we have airportparking.uk, selling for
£7,500
via Domainlore .
- Original: £7,500 (GBP, Feb 2017)
- Inflation Adjusted: £10,460 (CPI: 1.395)
- blog.co.uk comes in 2nd, selling for
£5,124
via DN Journal .
- Original: €5,999 (EUR, Feb 2017)
- Converted: £5,124 (rate: 0.85418)
- Inflation Adjusted: £7,146 (CPI: 1.395)
- Finally, in 3rd place we have VerticalCarousel.co.uk, selling for
£3,909
via Sedo .
- Original: €4,600 (EUR, Feb 2017)
- Converted: £3,909 (rate: 0.84998)
- Inflation Adjusted: £5,452 (CPI: 1.395)
Top 10 UK domain names sold in February 2017
| No. | Domain | Price | Platform | Extension | Length |
|---|---|---|---|---|---|
| 1 | airportparking.uk |
£7,500
|
Domainlore | .uk | 14 |
| 2 | blog.co.uk |
£5,124
|
DN Journal | .co.uk | 4 |
| 3 | VerticalCarousel.co.uk |
£3,909
|
Sedo | .co.uk | 16 |
| 4 | vpa.co.uk |
£3,488
|
Private Sale | .co.uk | 3 |
| 5 | Valio.co.uk |
£3,416
|
Sedo | .co.uk | 5 |
| 6 | steam.co.uk |
£3,300
|
Sedo | .co.uk | 5 |
| 7 | Schindler.co.uk |
£2,316
|
DN Journal | .co.uk | 9 |
| 8 | mummy.co.uk |
£2,050
|
Sedo | .co.uk | 5 |
| 9 | case.co.uk |
£1,610
|
Flippa | .co.uk | 4 |
| 10 | ilx.co.uk |
£795
|
Domainlore | .co.uk | 3 |
Domain sales grouped by platform
Here I list the top sale from each platform to try and promote each platform as best I can - even if they don't hit the top sales figures.
Platforms are ordered alphabetically.
DN Journal sales in February 2017
DN Journal reported 2 sales this month, with a total sales revenue of £7,440.
The the top selling domain this month was blog.co.uk, which sold
for
£5,124
View all DN Journal sales from February 2017
Domainlore sales in February 2017
Domainlore reported 79 sales this month, with a total sales revenue of £20,491.
The the top selling domain this month was airportparking.uk, which sold
for
£7,500
View all Domainlore sales from February 2017
Flippa sales in February 2017
Flippa reported 4 sales this month, with a total sales revenue of £1,703.
The the top selling domain this month was case.co.uk, which sold
for
£1,610
View all Flippa sales from February 2017
Private Sale sales in February 2017
There was 1 Private Sale reported this month, vpa.co.uk, which sold for £3,488.
vpa.co.uk has sold 1 time before, most recently selling for £680 via Domainlore back in April 2014.Sedo sales in February 2017
Sedo reported 4 sales this month, with a total sales revenue of £12,675.
The the top selling domain this month was VerticalCarousel.co.uk, which sold
for
£3,909
View all Sedo sales from February 2017
Top Performing Sales Platforms for February 2017
I like to believe that “Top Performing” is a relative phrase. Some sales platforms have been around longer and have earned a loyal customer base. Other sales platforms (like Sedo) sell a broad range of domain extensions and naturally receive a larger viewership, meaning more potential buyers which can inflate the eventual sale price.
You also need to remember that Sedo charges 15% sales commission (at time of writing) for marketplace domains. The buyer is also expected to pay a 3% handling fee for any domain purchases over 500 USD / GBP / EUR when using Alipay, PayPal, and Credit Card.
(The below table is ordered alphabetically as that seems the most sensible).
| Platform | Sales | Revenue | Avg. Sale Price |
|---|---|---|---|
| DN Journal | 2 | £7,440 | £3,720 |
| Domainlore | 79 | £20,491 | £259 |
| Flippa | 4 | £1,703 | £425 |
| Private Sale | 1 | £3,488 | £3,488 |
| Sedo | 4 | £12,675 | £3,168 |
DN Journal closed the month with 2 sales. Total revenue was £7,440, which gives us an average of £3,720 per domain.
Domainlore reported 79 sales this month. Total revenue was £20,491, with an average domain price of £259.
Flippa closed the month with 4 sales. Total revenue was £1,703, which gives us an average of £425 per domain.
Private Sale reported 1 sale this month. Total revenue was £3,488, with an average domain price of £3,488.
Sedo closed the month with 4 sales. Total revenue was £12,675, which gives us an average of £3,168 per domain.