February 2016 Monthly UK Domain Sales Report
Hello, and welcome to the February 2016 edition of the UK domain name sales report!
For those of you that haven’t been here before, every month I give an overview of all the interesting bits from publicly reported UK domain name sales.
You can read all previous UK domain name sales reports, which are powered by sales data collated from Domain Sales History.
If you have sold any UK domain names or are aware of any sales that do not exist in the database, please do get in touch and let me know.
Have you read last months sales report?
If you haven't done so already, I recommend reading the January 2016 Monthly Sales Report as we compare sales data frequently throughout this report.
With that shameful self-promotion out of the way, let's move on to this months sales report!
February 2016 UK domain sales overview
Lets have a very brief overview of the UK domain market over the last month...
The following table shows a breakdown of key data comparing this months sales data against last month.
| Month | Total Sales | .uk | .co.uk | .org.uk | LLL | Total Value |
|---|---|---|---|---|---|---|
| February | 172 | 11 | 161 | 0 | 25 | £47,485 |
| January | 206 | 6 | 200 | 0 | 21 | £60,758 |
Total Sales Revenue
There were 172 reported domain sales this month, generating a total revenue of £47,485.
The total revenue of the top 10 sales this month was £27,143 (-14%)
Domain sales grouped by extension
Lets take a look at how many domains were sold per extension in February 2016.
The best way of achieving that is to group the sales by extension, then sort them into descending order, which gives us:
- 161 .co.uk (-39)
- 11 .uk (+5)
Coming out on top this month is the .co.uk extension with 161 sales.
LLL domain sales
There were 25x LLL's sold this month, which is +19% on last months tally of 21.
Breaking LLL sales down by extension gives us 18x .co.uk, 7x .uk.
skt.co.uk was the top selling LLL this
month, with a price of
£650
For those of you that don't know, LLL means a three letter domain. If it contains a number (or hyphen) it does not qualify as an LLL.
What was the longest domain that sold in February 2016 ?
For some reason, I like to keep an eye on what the longest domain is each month.
This month it was FrankingMachineSuppliers.co.uk with
24 characters, selling for
£100
Top 3 UK domain names sold in February 2016
DN Journal came in gold and bronze this month, with Domainlore coming in silver.
- In 1st place this month we have Leasing.co.uk, selling for
£7,200
via DN Journal .
- Original: £7,200 (GBP, Feb 2016)
- Inflation Adjusted: £10,273 (CPI: 1.427)
- leaflets.co.uk comes in 2nd, selling for
£5,955
via Domainlore .
- Original: £5,955 (GBP, Feb 2016)
- Inflation Adjusted: £8,497 (CPI: 1.427)
- Finally, in 3rd place we have YA.co.uk, selling for
£3,670
via DN Journal .
- Original: £3,670 (GBP, Feb 2016)
- Inflation Adjusted: £5,237 (CPI: 1.427)
Top 10 UK domain names sold in February 2016
| No. | Domain | Price | Platform | Extension | Length |
|---|---|---|---|---|---|
| 1 | Leasing.co.uk |
£7,200
|
DN Journal | .co.uk | 7 |
| 2 | leaflets.co.uk |
£5,955
|
Domainlore | .co.uk | 8 |
| 3 | YA.co.uk |
£3,670
|
DN Journal | .co.uk | 2 |
| 4 | hail.co.uk |
£3,250
|
Private Sale | .co.uk | 4 |
| 5 | wages.co.uk |
£2,300
|
Domainlore | .co.uk | 5 |
| 6 | RetirementMortgages.co.uk |
£2,000
|
DN Journal | .co.uk | 19 |
| 7 | g7.co.uk |
£839
|
Domainlore | .co.uk | 2 |
| 8 | skt.co.uk |
£650
|
Domainlore | .co.uk | 3 |
| 9 | woz.co.uk |
£650
|
Domainlore | .co.uk | 3 |
| 10 | kelvin.co.uk |
£629
|
Domainlore | .co.uk | 6 |
Domain sales grouped by platform
Here I list the top sale from each platform to try and promote each platform as best I can - even if they don't hit the top sales figures.
Platforms are ordered alphabetically.
Acorn Domains sales in February 2016
Acorn Domains reported 10 sales this month, with a total sales revenue of £717.
The the top selling domain this month was Refrigerated-Transport.co.uk, which sold
for
£90
View all Acorn Domains sales from February 2016
DN Journal sales in February 2016
DN Journal reported 3 sales this month, with a total sales revenue of £12,870.
The the top selling domain this month was Leasing.co.uk, which sold
for
£7,200
View all DN Journal sales from February 2016
Domainlore sales in February 2016
Domainlore reported 153 sales this month, with a total sales revenue of £30,208.
The the top selling domain this month was leaflets.co.uk, which sold
for
£5,955
View all Domainlore sales from February 2016
Private Sale sales in February 2016
There were 6 Private Sales reported this month, with a total sales revenue of £3,690.
The the top selling domain this month was hail.co.uk, which sold
for
£3,250
View all Private Sale sales from February 2016
Top Performing Sales Platforms for February 2016
I like to believe that “Top Performing” is a relative phrase. Some sales platforms have been around longer and have earned a loyal customer base. Other sales platforms (like Sedo) sell a broad range of domain extensions and naturally receive a larger viewership, meaning more potential buyers which can inflate the eventual sale price.
You also need to remember that Sedo charges 15% sales commission (at time of writing) for marketplace domains. The buyer is also expected to pay a 3% handling fee for any domain purchases over 500 USD / GBP / EUR when using Alipay, PayPal, and Credit Card.
(The below table is ordered alphabetically as that seems the most sensible).
| Platform | Sales | Revenue | Avg. Sale Price |
|---|---|---|---|
| Acorn Domains | 10 | £717 | £71 |
| DN Journal | 3 | £12,870 | £4,290 |
| Domainlore | 153 | £30,208 | £197 |
| Private Sale | 6 | £3,690 | £615 |
Acorn Domains closed the month with 10 sales. Total revenue was £717, which gives us an average of £71 per domain.
DN Journal reported 3 sales this month. Total revenue was £12,870, with an average domain price of £4,290.
Domainlore closed the month with 153 sales. Total revenue was £30,208, which gives us an average of £197 per domain.
Private Sale reported 6 sales this month. Total revenue was £3,690, with an average domain price of £615.