November 2014 Monthly UK Domain Sales Report
Hello, and welcome to the November 2014 edition of the UK domain name sales report!
For those of you that haven’t been here before, every month I give an overview of all the interesting bits from publicly reported UK domain name sales.
You can read all previous UK domain name sales reports, which are powered by sales data collated from Domain Sales History.
If you have sold any UK domain names or are aware of any sales that do not exist in the database, please do get in touch and let me know.
Have you read last months sales report?
If you haven't done so already, I recommend reading the October 2014 Monthly Sales Report as we compare sales data frequently throughout this report.
With that shameful self-promotion out of the way, let's move on to this months sales report!
November 2014 UK domain sales overview
Lets have a very brief overview of the UK domain market over the last month...
The following table shows a breakdown of key data comparing this months sales data against last month.
| Month | Total Sales | .uk | .co.uk | .org.uk | LLL | Total Value |
|---|---|---|---|---|---|---|
| November | 48 | 4 | 44 | 0 | 9 | £18,856 |
| October | 49 | 1 | 46 | 2 | 7 | £23,435 |
Total Sales Revenue
There were 48 reported domain sales this month, generating a total revenue of £18,856.
The total revenue of the top 10 sales this month was £14,850 (-21%)
Domain sales grouped by extension
Lets take a look at how many domains were sold per extension in November 2014.
The best way of achieving that is to group the sales by extension, then sort them into descending order, which gives us:
- 44 .co.uk (-2)
- 4 .uk (+3)
Coming out on top this month is the .co.uk extension with 44 sales.
LLL domain sales
There were 9x LLL's sold this month, which is +29% on last months tally of 7.
Breaking LLL sales down by extension gives us 7x .co.uk, 2x .uk.
rfs.co.uk was the top selling LLL this
month, with a price of
£6,000
For those of you that don't know, LLL means a three letter domain. If it contains a number (or hyphen) it does not qualify as an LLL.
What was the longest domain that sold in November 2014 ?
For some reason, I like to keep an eye on what the longest domain is each month.
This month it was CorporateActivityDays.co.uk with
21 characters, selling for
£50
Top 3 UK domain names sold in November 2014
BuyDomainNames.co.uk came in gold and bronze this month, with Domainlore coming in silver.
- In 1st place this month we have rfs.co.uk, selling for
£6,000
via BuyDomainNames.co.uk .
- Original: £6,000 (GBP, Nov 2014)
- Inflation Adjusted: £8,535 (CPI: 1.423)
- brixton.co.uk comes in 2nd, selling for
£2,051
via Domainlore .
- Original: £2,051 (GBP, Nov 2014)
- Inflation Adjusted: £2,918 (CPI: 1.423)
- Finally, in 3rd place we have tradebox.co.uk, selling for
£2,000
via BuyDomainNames.co.uk .
- Original: £2,000 (GBP, Nov 2014)
- Inflation Adjusted: £2,845 (CPI: 1.423)
Top 10 UK domain names sold in November 2014
| No. | Domain | Price | Platform | Extension | Length |
|---|---|---|---|---|---|
| 1 | rfs.co.uk |
£6,000
|
BuyDomainNames.co.uk | .co.uk | 3 |
| 2 | brixton.co.uk |
£2,051
|
Domainlore | .co.uk | 7 |
| 3 | tradebox.co.uk |
£2,000
|
BuyDomainNames.co.uk | .co.uk | 8 |
| 4 | properly.co.uk |
£1,500
|
BuyDomainNames.co.uk | .co.uk | 8 |
| 5 | castaway.co.uk |
£850
|
Domainlore | .co.uk | 8 |
| 6 | walnut.co.uk |
£610
|
Domainlore | .co.uk | 6 |
| 7 | postman.co.uk |
£490
|
Domainlore | .co.uk | 7 |
| 8 | seoshop.co.uk |
£460
|
Domainlore | .co.uk | 7 |
| 9 | query.co.uk |
£454
|
Domainlore | .co.uk | 5 |
| 10 | webservers.co.uk |
£435
|
Domainlore | .co.uk | 10 |
Although BuyDomainNames.co.uk sits at the top of the tree, the top 10 is dominated by Domainlore with 7 domains sold.
Domain sales grouped by platform
Here I list the top sale from each platform to try and promote each platform as best I can - even if they don't hit the top sales figures.
Platforms are ordered alphabetically.
BuyDomainNames.co.uk sales in November 2014
BuyDomainNames.co.uk reported 3 sales this month, with a total sales revenue of £9,500.
The the top selling domain this month was rfs.co.uk, which sold
for
£6,000
View all BuyDomainNames.co.uk sales from November 2014
Domainlore sales in November 2014
Domainlore reported 44 sales this month, with a total sales revenue of £9,353.
The the top selling domain this month was brixton.co.uk, which sold
for
£2,051
View all Domainlore sales from November 2014
Flippa sales in November 2014
Flippa reported 1 sale this month, lirix.co.uk, which sold for £3.
Top Performing Sales Platforms for November 2014
I like to believe that “Top Performing” is a relative phrase. Some sales platforms have been around longer and have earned a loyal customer base. Other sales platforms (like Sedo) sell a broad range of domain extensions and naturally receive a larger viewership, meaning more potential buyers which can inflate the eventual sale price.
You also need to remember that Sedo charges 15% sales commission (at time of writing) for marketplace domains. The buyer is also expected to pay a 3% handling fee for any domain purchases over 500 USD / GBP / EUR when using Alipay, PayPal, and Credit Card.
(The below table is ordered alphabetically as that seems the most sensible).
| Platform | Sales | Revenue | Avg. Sale Price |
|---|---|---|---|
| BuyDomainNames.co.uk | 3 | £9,500 | £3,166 |
| Domainlore | 44 | £9,353 | £212 |
| Flippa | 1 | £3 | £3 |
BuyDomainNames.co.uk closed the month with 3 sales. Total revenue was £9,500, which gives us an average of £3,166 per domain.
Domainlore reported 44 sales this month. Total revenue was £9,353, with an average domain price of £212.
Flippa closed the month with 1 sale. Total revenue was £3, which gives us an average of £3 per domain.
Final Thoughts
Unfortunately, total revenue has taken a dent this month.
But one of the good things about having historic data is the ability to look for trends. We can see that this was expected behaviour due to being so close to the end of the year.
We’re getting pretty close to Christmas so I am expecting a quiet couple of months now. Realistically, I wouldn’t expect to see numbers anywhere near this months results until maybe after February 2015.