February 2011 Monthly UK Domain Sales Report
Hello, and welcome to the February 2011 edition of the UK domain name sales report!
For those of you that haven’t been here before, every month I give an overview of all the interesting bits from publicly reported UK domain name sales.
You can read all previous UK domain name sales reports, which are powered by sales data collated from Domain Sales History.
If you have sold any UK domain names or are aware of any sales that do not exist in the database, please do get in touch and let me know.
Have you read last months sales report?
If you haven't done so already, I recommend reading the January 2011 Monthly Sales Report as we compare sales data frequently throughout this report.
With that shameful self-promotion out of the way, let's move on to this months sales report!
February 2011 UK domain sales overview
Lets have a very brief overview of the UK domain market over the last month...
The following table shows a breakdown of key data comparing this months sales data against last month.
| Month | Total Sales | .uk | .co.uk | .org.uk | LLL | Total Value |
|---|---|---|---|---|---|---|
| February | 131 | 0 | 115 | 16 | 8 | £126,407 |
| January | 101 | 0 | 88 | 13 | 6 | £99,269 |
Total Sales Revenue
There were 131 reported domain sales this month, generating a total revenue of £126,407.
The total revenue of the top 10 sales this month was £56,510 (+8%)
Domain sales grouped by extension
Lets take a look at how many domains were sold per extension in February 2011.
The best way of achieving that is to group the sales by extension, then sort them into descending order, which gives us:
- 115 .co.uk (+27)
- 16 .org.uk (+3)
Coming out on top this month is the .co.uk extension with 115 sales.
LLL domain sales
There were 8x LLL's sold this month, which is +33% on last months tally of 6.
Breaking LLL sales down by extension gives us 7x .co.uk, 1x .org.uk.
oko.co.uk was the top selling LLL this
month, with a price of
£1,250
For those of you that don't know, LLL means a three letter domain. If it contains a number (or hyphen) it does not qualify as an LLL.
What was the longest domain that sold in February 2011 ?
For some reason, I like to keep an eye on what the longest domain is each month.
This month it was MobilePhoneContractDeals.co.uk with
24 characters, selling for
£236
Top 3 UK domain names sold in February 2011
Nokta Domains came in gold this month, and Sedo took both silver and bronze.
- In 1st place this month we have multicarinsurance.co.uk, selling for
£8,500
via Nokta Domains .
- Original: £8,500 (GBP, Feb 2011)
- Inflation Adjusted: £13,157 (CPI: 1.548)
- trainingcourse.co.uk comes in 2nd, selling for
£8,000
via Sedo .
- Original: £8,000 (GBP, Feb 2011)
- Inflation Adjusted: £12,383 (CPI: 1.548)
- Finally, in 3rd place we have nugget.co.uk, selling for
£7,500
via Sedo .
- Original: £7,500 (GBP, Feb 2011)
- Inflation Adjusted: £11,609 (CPI: 1.548)
Top 10 UK domain names sold in February 2011
| No. | Domain | Price | Platform | Extension | Length |
|---|---|---|---|---|---|
| 1 | multicarinsurance.co.uk |
£8,500
|
Nokta Domains | .co.uk | 17 |
| 2 | trainingcourse.co.uk |
£8,000
|
Sedo | .co.uk | 14 |
| 3 | nugget.co.uk |
£7,500
|
Sedo | .co.uk | 6 |
| 4 | holidayideas.co.uk |
£7,000
|
Nokta Domains | .co.uk | 12 |
| 5 | jigsawmoney.co.uk |
£6,500
|
Sedo | .co.uk | 11 |
| 6 | helicopter.co.uk |
£4,210
|
Sedo | .co.uk | 10 |
| 7 | front.co.uk |
£4,000
|
Sedo | .co.uk | 5 |
| 8 | roadaccidents.co.uk |
£3,800
|
Sedo | .co.uk | 13 |
| 9 | mypsoriasis.co.uk |
£3,500
|
Sedo | .co.uk | 11 |
| 10 | sphere.co.uk |
£3,500
|
Sedo | .co.uk | 6 |
Although Nokta Domains sits at the top of the tree, the top 10 is dominated by Sedo with 8 domains sold.
Domain sales grouped by platform
Here I list the top sale from each platform to try and promote each platform as best I can - even if they don't hit the top sales figures.
Platforms are ordered alphabetically.
Domainlore sales in February 2011
Domainlore reported 71 sales this month, with a total sales revenue of £11,824.
The the top selling domain this month was watchdog.co.uk, which sold
for
£2,600
View all Domainlore sales from February 2011
Flippa sales in February 2011
Flippa reported 2 sales this month, with a total sales revenue of £100.
The the top selling domain this month was 8oz.co.uk, which sold
for
£69
View all Flippa sales from February 2011
Nokta Domains sales in February 2011
Nokta Domains reported 11 sales this month, with a total sales revenue of £23,552.
The the top selling domain this month was multicarinsurance.co.uk, which sold
for
£8,500
View all Nokta Domains sales from February 2011
Sedo sales in February 2011
Sedo reported 47 sales this month, with a total sales revenue of £90,931.
The the top selling domain this month was trainingcourse.co.uk, which sold
for
£8,000
View all Sedo sales from February 2011
Top Performing Sales Platforms for February 2011
I like to believe that “Top Performing” is a relative phrase. Some sales platforms have been around longer and have earned a loyal customer base. Other sales platforms (like Sedo) sell a broad range of domain extensions and naturally receive a larger viewership, meaning more potential buyers which can inflate the eventual sale price.
You also need to remember that Sedo charges 15% sales commission (at time of writing) for marketplace domains. The buyer is also expected to pay a 3% handling fee for any domain purchases over 500 USD / GBP / EUR when using Alipay, PayPal, and Credit Card.
(The below table is ordered alphabetically as that seems the most sensible).
| Platform | Sales | Revenue | Avg. Sale Price |
|---|---|---|---|
| Domainlore | 71 | £11,824 | £166 |
| Flippa | 2 | £100 | £50 |
| Nokta Domains | 11 | £23,552 | £2,141 |
| Sedo | 47 | £90,931 | £1,934 |
Domainlore closed the month with 71 sales. Total revenue was £11,824, which gives us an average of £166 per domain.
Flippa reported 2 sales this month. Total revenue was £100, with an average domain price of £50.
Nokta Domains closed the month with 11 sales. Total revenue was £23,552, which gives us an average of £2,141 per domain.
Sedo reported 47 sales this month. Total revenue was £90,931, with an average domain price of £1,934.