November 2009 Monthly UK Domain Sales Report
Hello, and welcome to the November 2009 edition of the UK domain name sales report!
For those of you that haven’t been here before, every month I give an overview of all the interesting bits from publicly reported UK domain name sales.
You can read all previous UK domain name sales reports, which are powered by sales data collated from Domain Sales History.
If you have sold any UK domain names or are aware of any sales that do not exist in the database, please do get in touch and let me know.
Have you read last months sales report?
If you haven't done so already, I recommend reading the October 2009 Monthly Sales Report as we compare sales data frequently throughout this report.
With that shameful self-promotion out of the way, let's move on to this months sales report!
November 2009 UK domain sales overview
Lets have a very brief overview of the UK domain market over the last month...
The following table shows a breakdown of key data comparing this months sales data against last month.
| Month | Total Sales | .uk | .co.uk | .org.uk | LLL | Total Value |
|---|---|---|---|---|---|---|
| November | 75 | 0 | 73 | 2 | 3 | £110,704 |
| October | 60 | 0 | 60 | 0 | 3 | £235,417 |
Total Sales Revenue
There were 75 reported domain sales this month, generating a total revenue of £110,704.
The total revenue of the top 10 sales this month was £58,827 (-70%)
Domain sales grouped by extension
Lets take a look at how many domains were sold per extension in November 2009.
The best way of achieving that is to group the sales by extension, then sort them into descending order, which gives us:
- 73 .co.uk (+13)
- 2 .org.uk (+2)
Coming out on top this month is the .co.uk extension with 73 sales.
LLL domain sales
There were 3x LLL's sold this month, which is no change on last months tally of 3.
Breaking LLL sales down by extension gives us 3x .co.uk.
atg.co.uk was the top selling LLL this
month, with a price of
£2,000
For those of you that don't know, LLL means a three letter domain. If it contains a number (or hyphen) it does not qualify as an LLL.
What was the longest domain that sold in November 2009 ?
For some reason, I like to keep an eye on what the longest domain is each month.
This month it was worldtravelinsurance.co.uk with
20 characters, selling for
£135
Top 3 UK domain names sold in November 2009
Rather impressively, Sedo sold all of the domains found in the top 3 sales this month, generating total sales revenue of £27,200.
- In 1st place this month we have lodging.co.uk, selling for
£11,900
.
- Original: £11,900 (GBP, Nov 2009)
- Inflation Adjusted: £19,366 (CPI: 1.627)
- abstractart.co.uk comes in 2nd, selling for
£8,700
.
- Original: £8,700 (GBP, Nov 2009)
- Inflation Adjusted: £14,159 (CPI: 1.627)
- Finally, in 3rd place we have myvouchers.co.uk, selling for
£6,600
.
- Original: £6,600 (GBP, Nov 2009)
- Inflation Adjusted: £10,741 (CPI: 1.627)
Top 10 UK domain names sold in November 2009
| No. | Domain | Price | Platform | Extension | Length |
|---|---|---|---|---|---|
| 1 | lodging.co.uk |
£11,900
|
Sedo | .co.uk | 7 |
| 2 | abstractart.co.uk |
£8,700
|
Sedo | .co.uk | 11 |
| 3 | myvouchers.co.uk |
£6,600
|
Sedo | .co.uk | 10 |
| 4 | businesssupport.co.uk |
£5,550
|
Sedo | .co.uk | 15 |
| 5 | fittedbedrooms.co.uk |
£5,500
|
Sedo | .co.uk | 14 |
| 6 | bingosites.co.uk |
£5,000
|
Sedo | .co.uk | 10 |
| 7 | mountainbike.co.uk |
£5,000
|
Sedo | .co.uk | 12 |
| 8 | christiandating.co.uk |
£3,827
|
Sedo | .co.uk | 15 |
| 9 | shoretel.co.uk |
£3,750
|
Sedo | .co.uk | 8 |
| 10 | weddingcakes.co.uk |
£3,000
|
Sedo | .co.uk | 12 |
This months top 10 was dominated by Sedo. Not content with sitting top of the table, they also sold 10 domains!
Domain sales grouped by platform
Here I list the top sale from each platform to try and promote each platform as best I can - even if they don't hit the top sales figures.
Platforms are ordered alphabetically.
Domainlore sales in November 2009
Domainlore reported 33 sales this month, with a total sales revenue of £9,921.
The the top selling domain this month was getaquote.co.uk, which sold
for
£2,350
View all Domainlore sales from November 2009
Sedo sales in November 2009
Sedo reported 42 sales this month, with a total sales revenue of £100,783.
The the top selling domain this month was lodging.co.uk, which sold
for
£11,900
View all Sedo sales from November 2009
Top Performing Sales Platforms for November 2009
I like to believe that “Top Performing” is a relative phrase. Some sales platforms have been around longer and have earned a loyal customer base. Other sales platforms (like Sedo) sell a broad range of domain extensions and naturally receive a larger viewership, meaning more potential buyers which can inflate the eventual sale price.
You also need to remember that Sedo charges 15% sales commission (at time of writing) for marketplace domains. The buyer is also expected to pay a 3% handling fee for any domain purchases over 500 USD / GBP / EUR when using Alipay, PayPal, and Credit Card.
(The below table is ordered alphabetically as that seems the most sensible).
| Platform | Sales | Revenue | Avg. Sale Price |
|---|---|---|---|
| Domainlore | 33 | £9,921 | £300 |
| Sedo | 42 | £100,783 | £2,399 |
Domainlore closed the month with 33 sales. Total revenue was £9,921, which gives us an average of £300 per domain.
Sedo reported 42 sales this month. Total revenue was £100,783, with an average domain price of £2,399.
Final Thoughts
Unfortunately, total revenue has taken a dent this month.
But one of the good things about having historic data is the ability to look for trends. We can see that this was expected behaviour due to being so close to the end of the year.
We’re getting pretty close to Christmas so I am expecting a quiet couple of months now. Realistically, I wouldn’t expect to see numbers anywhere near this months results until maybe after February 2010.