November 2007 Monthly UK Domain Sales Report
Hello, and welcome to the November 2007 edition of the UK domain name sales report!
For those of you that haven’t been here before, every month I give an overview of all the interesting bits from publicly reported UK domain name sales.
You can read all previous UK domain name sales reports, which are powered by sales data collated from Domain Sales History.
If you have sold any UK domain names or are aware of any sales that do not exist in the database, please do get in touch and let me know.
Have you read last months sales report?
If you haven't done so already, I recommend reading the October 2007 Monthly Sales Report as we compare sales data frequently throughout this report.
With that shameful self-promotion out of the way, let's move on to this months sales report!
November 2007 UK domain sales overview
Lets have a very brief overview of the UK domain market over the last month...
The following table shows a breakdown of key data comparing this months sales data against last month.
| Month | Total Sales | .uk | .co.uk | .org.uk | LLL | Total Value |
|---|---|---|---|---|---|---|
| November | 85 | 0 | 85 | 0 | 1 | £179,298 |
| October | 67 | 0 | 67 | 0 | 1 | £220,229 |
Total Sales Revenue
There were 85 reported domain sales this month, generating a total revenue of £179,298.
The total revenue of the top 10 sales this month was £125,899 (-28%)
Domain sales grouped by extension
Lets take a look at how many domains were sold per extension in November 2007.
The only domain extension sold this month was .co.uk, and there were 85 sales.
LLL domain sales
There were 1x LLL's sold this month, which is no change on last months tally of 1.
Breaking LLL sales down by extension gives us 1x .co.uk.
row.co.uk was the top selling LLL this
month, with a price of
£2,000
For those of you that don't know, LLL means a three letter domain. If it contains a number (or hyphen) it does not qualify as an LLL.
What was the longest domain that sold in November 2007 ?
For some reason, I like to keep an eye on what the longest domain is each month.
This month it was best-mortgage-advice.co.uk with
20 characters, selling for
£120
Top 3 UK domain names sold in November 2007
Rather impressively, Sedo sold all of the domains found in the top 3 sales this month, generating total sales revenue of £92,500.
- In 1st place this month we have phones.co.uk, selling for
£49,500
.
- Original: £49,500 (GBP, Nov 2007)
- Inflation Adjusted: £85,260 (CPI: 1.722)
- roommates.co.uk comes in 2nd, selling for
£28,000
.
- Original: £28,000 (GBP, Nov 2007)
- Inflation Adjusted: £48,228 (CPI: 1.722)
- Finally, in 3rd place we have bgirls.co.uk, selling for
£15,000
.
- Original: £15,000 (GBP, Nov 2007)
- Inflation Adjusted: £25,836 (CPI: 1.722)
Top 10 UK domain names sold in November 2007
| No. | Domain | Price | Platform | Extension | Length |
|---|---|---|---|---|---|
| 1 | phones.co.uk |
£49,500
|
Sedo | .co.uk | 6 |
| 2 | roommates.co.uk |
£28,000
|
Sedo | .co.uk | 9 |
| 3 | bgirls.co.uk |
£15,000
|
Sedo | .co.uk | 6 |
| 4 | carhiremarket.co.uk |
£7,000
|
Sedo | .co.uk | 13 |
| 5 | livestock.co.uk |
£5,000
|
Sedo | .co.uk | 9 |
| 6 | nijobs.co.uk |
£5,000
|
Sedo | .co.uk | 6 |
| 7 | creativehandbook.co.uk |
£5,000
|
Acorn Domains | .co.uk | 16 |
| 8 | payments.co.uk |
£4,299
|
Afternic.com | .co.uk | 8 |
| 9 | engineer.co.uk |
£3,600
|
Sedo | .co.uk | 8 |
| 10 | defi.co.uk |
£3,500
|
Sedo | .co.uk | 4 |
This months top 10 was dominated by Sedo. Not content with sitting top of the table, they also sold 8 domains!
Domain sales grouped by platform
Here I list the top sale from each platform to try and promote each platform as best I can - even if they don't hit the top sales figures.
Platforms are ordered alphabetically.
Acorn Domains sales in November 2007
Acorn Domains reported 3 sales this month, with a total sales revenue of £5,190.
The the top selling domain this month was creativehandbook.co.uk, which sold
for
£5,000
View all Acorn Domains sales from November 2007
Afternic.com sales in November 2007
Afternic.com reported 2 sales this month, with a total sales revenue of £4,429.
The the top selling domain this month was payments.co.uk, which sold
for
£4,299
View all Afternic.com sales from November 2007
Private Sale sales in November 2007
There were 4 Private Sales reported this month, with a total sales revenue of £1,250.
The the top selling domain this month was eboss.co.uk, which sold
for
£500
View all Private Sale sales from November 2007
Sedo sales in November 2007
Sedo reported 76 sales this month, with a total sales revenue of £168,429.
The the top selling domain this month was phones.co.uk, which sold
for
£49,500
View all Sedo sales from November 2007
Top Performing Sales Platforms for November 2007
I like to believe that “Top Performing” is a relative phrase. Some sales platforms have been around longer and have earned a loyal customer base. Other sales platforms (like Sedo) sell a broad range of domain extensions and naturally receive a larger viewership, meaning more potential buyers which can inflate the eventual sale price.
You also need to remember that Sedo charges 15% sales commission (at time of writing) for marketplace domains. The buyer is also expected to pay a 3% handling fee for any domain purchases over 500 USD / GBP / EUR when using Alipay, PayPal, and Credit Card.
(The below table is ordered alphabetically as that seems the most sensible).
| Platform | Sales | Revenue | Avg. Sale Price |
|---|---|---|---|
| Acorn Domains | 3 | £5,190 | £1,730 |
| Afternic.com | 2 | £4,429 | £2,214 |
| Private Sale | 4 | £1,250 | £312 |
| Sedo | 76 | £168,429 | £2,216 |
Acorn Domains closed the month with 3 sales. Total revenue was £5,190, which gives us an average of £1,730 per domain.
Afternic.com reported 2 sales this month. Total revenue was £4,429, with an average domain price of £2,214.
Private Sale closed the month with 4 sales. Total revenue was £1,250, which gives us an average of £312 per domain.
Sedo reported 76 sales this month. Total revenue was £168,429, with an average domain price of £2,216.
Final Thoughts
Unfortunately, total revenue has taken a dent this month.
But one of the good things about having historic data is the ability to look for trends. We can see that this was expected behaviour due to being so close to the end of the year.
We’re getting pretty close to Christmas so I am expecting a quiet couple of months now. Realistically, I wouldn’t expect to see numbers anywhere near this months results until maybe after February 2008.