Monthly Sales Report

February, 2007

February 2007 Monthly UK Domain Sales Report

Hello, and welcome to the February 2007 edition of the UK domain name sales report!

For those of you that haven’t been here before, every month I give an overview of all the interesting bits from publicly reported UK domain name sales.

You can read all previous UK domain name sales reports, which are powered by sales data collated from Domain Sales History.

If you have sold any UK domain names or are aware of any sales that do not exist in the database, please do get in touch and let me know.

Have you read last months sales report?

If you haven't done so already, I recommend reading the January 2007 Monthly Sales Report as we compare sales data frequently throughout this report.

With that shameful self-promotion out of the way, let's move on to this months sales report!

February 2007 UK domain sales overview

Lets have a very brief overview of the UK domain market over the last month...

The following table shows a breakdown of key data comparing this months sales data against last month.

Month Total Sales .uk .co.uk .org.uk LLL Total Value
February 29 0 28 1 0 £33,118
January 42 0 42 0 3 £91,406

Total Sales Revenue

There were 29 reported domain sales this month, generating a total revenue of £33,118.

The total revenue of the top 10 sales this month was £25,135 (-67%)

Domain sales grouped by extension

Lets take a look at how many domains were sold per extension in February 2007.

The best way of achieving that is to group the sales by extension, then sort them into descending order, which gives us:

  • 28 .co.uk (-14)
  • 1 .org.uk (+1)

Coming out on top this month is the .co.uk extension with 28 sales.

What was the longest domain that sold in February 2007 ?

For some reason, I like to keep an eye on what the longest domain is each month.

This month it was aspiranteshowers.co.uk with 16 characters, selling for £230 via Sedo.

Top 3 UK domain names sold in February 2007

Rather impressively, Sedo sold all of the domains found in the top 3 sales this month, generating total sales revenue of £12,465.

  1. In 1st place this month we have woodentoys.co.uk, selling for £4,388 .
  2. phonessale.co.uk comes in 2nd, selling for £4,200 .
  3. Finally, in 3rd place we have everyone.co.uk, selling for £3,877 .

Top 10 UK domain names sold in February 2007

No. Domain Price Platform Extension Length
1 woodentoys.co.uk £4,388 Sedo .co.uk 10
2 phonessale.co.uk £4,200 Sedo .co.uk 10
3 everyone.co.uk £3,877 Sedo .co.uk 8
4 juggling.co.uk £2,670 Sedo .co.uk 8
5 secondlife.co.uk £2,500 Sedo .co.uk 10
6 freeoffers.co.uk £2,000 Sedo .co.uk 10
7 newlove.co.uk £2,000 Sedo .co.uk 7
8 clickandbuy.co.uk £1,450 Sedo .co.uk 11
9 veoda.co.uk £1,050 Sedo .co.uk 5
10 gonegambling.co.uk £1,000 Sedo .co.uk 12

This months top 10 was dominated by Sedo. Not content with sitting top of the table, they also sold 10 domains!

Domain sales grouped by platform

Here I list the top sale from each platform to try and promote each platform as best I can - even if they don't hit the top sales figures.

Platforms are ordered alphabetically.

Flippa sales in February 2007

Flippa reported 1 sale this month, imagehosted.co.uk, which sold for £25.


Private Sale sales in February 2007

There were 3 Private Sales reported this month, with a total sales revenue of £730.

The the top selling domain this month was ewish.co.uk, which sold for £300 .

View all Private Sale sales from February 2007


Sedo sales in February 2007

Sedo reported 25 sales this month, with a total sales revenue of £32,363.

The the top selling domain this month was woodentoys.co.uk, which sold for £4,388 .

View all Sedo sales from February 2007


Top Performing Sales Platforms for February 2007

I like to believe that “Top Performing” is a relative phrase. Some sales platforms have been around longer and have earned a loyal customer base. Other sales platforms (like Sedo) sell a broad range of domain extensions and naturally receive a larger viewership, meaning more potential buyers which can inflate the eventual sale price.

You also need to remember that Sedo charges 15% sales commission (at time of writing) for marketplace domains. The buyer is also expected to pay a 3% handling fee for any domain purchases over 500 USD / GBP / EUR when using Alipay, PayPal, and Credit Card.

(The below table is ordered alphabetically as that seems the most sensible).

Platform Sales Revenue Avg. Sale Price
Flippa 1 £25 £25
Private Sale 3 £730 £243
Sedo 25 £32,363 £1,294

Flippa closed the month with 1 sale. Total revenue was £25, which gives us an average of £25 per domain.

Private Sale reported 3 sales this month. Total revenue was £730, with an average domain price of £243.

Sedo closed the month with 25 sales. Total revenue was £32,363, which gives us an average of £1,294 per domain.

Final Thoughts

View all domain sales from February 2007.

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